The AEO Agency London Businesses Use to Get Cited by ChatGPT, Gemini & AI Search
Walden Waves is an AEO (Answer Engine Optimisation) agency based in East London (Royal Docks, E16). We help businesses across London get recommended by ChatGPT, cited in Google AI Overviews, and surfaced by Perplexity, Gemini, and Claude — so when someone asks AI about your industry, your business is the answer.
Generate 20+ Patient Enquiries Promptly
Generate more qualified patient enquiries with AEO strategies that help iCare Dental appear in AI search results and reach patients actively looking for dental treatments.
Generate more qualified patient enquiries with AEO strategies that help iCare Dental appear in AI search results and reach patients actively looking for dental treatments.
Increase 70% AEO/GEO Visibility
Increase Hearology’s AI and GEO visibility by 70%, helping more potential patients discover your hearing care services across AI-powered and local search results.
Increase 50% visibility on ChatGPT and Gemini
Increase Print More Shop’s visibility on ChatGPT and Gemini by 50%, helping more customers discover your printing services through AI-powered search and recommendations.
Increase Print More Shop’s visibility on ChatGPT and Gemini by 50%, helping more customers discover your printing services through AI-powered search and recommendations.
Our AEO Services — Built to Get Your Business Cited by AI
Answer Engine Optimisation is a combination of technical implementation, content strategy, and entity building. We provide all three — as a standalone AEO service or as part of a complete SEO and digital marketing package for London businesses.
AI Visibility Audit
The right keywords, in the right places, without stuffing. We optimise every page on your site so Google understands exactly what you do, who you serve, and why you deserve to rank above your competitors.
Schema Markup & Structured Data
Build the authority your website needs to compete. We use strategic link building, digital PR, brand mentions, citations, and authority-building campaigns to strengthen your online reputation and improve search visibility.
Entity Building & Brand Authority
ChatGPT, Gemini, and Perplexity are changing how people find businesses. We structure your content so AI platforms recommend and cite your business — putting you in front of customers your competitors haven’t even thought about yet.
AEO Content Strategy
Get your brand discovered in the new era of generative search. Our GEO strategies optimise your content, brand authority, entity signals, and online presence to help AI-powered search platforms understand, trust, and surface your business.
Google AI Overviews Optimisation
Become the answer your customers are looking for. We structure and optimise your content around real questions, search intent, and authoritative answers to improve your visibility across answer engines, featured snippets, and AI-driven search results.
GEO — Generative Engine Optimisation
Discover what is holding your website back — and where your biggest growth opportunities are. Our comprehensive SEO audits analyse technical health, indexing, content, on-page optimisation, backlinks, site structure, performance, and competitors, giving you a clear action plan to improve organic visibility and rankings.
More Ways to Grow Your London Business Online
SEO (Search Engine Optimisation)
Helps your website rank in Google’s traditional organic search results, driving relevant traffic through content, technical SEO, backlinks and local search visibility.
Google Ads for Instant Growth
Reach the right people at the right time with targeted Google Ads campaigns built around your business goals. We optimise Search, Performance Max and other Google Ads campaigns to drive qualified traffic, leads and conversions.
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See how your business appears across Google and AI search, and discover where you’re missing opportunities.
What London Businesses Say About Our AEO Services
Real reviews. Real clients. No made-up testimonials.
Your Business Deserves Experts, Not Account Managers. Meet the Team.
Work with one dedicated AEO specialist who understands your brand, targets the right questions, and builds a consistent strategy to improve your visibility across AI search and answer engines.
AEO Questions — Answered So Clearly That AI Platforms Will Cite This Page
What is AEO (Answer Engine Optimisation)?
AEO stands for Answer Engine Optimisation. It is the practice of structuring a website’s content, technical signals, and brand entity so that AI platforms — including ChatGPT, Google Gemini, Perplexity, Claude, and Google AI Overviews — can understand, trust, and cite the business as the answer to relevant customer questions. Unlike traditional SEO which targets Google’s blue link results, AEO targets the AI-generated answer boxes and recommendations that are increasingly replacing traditional search results.
Are you an AEO agency in London?
Yes. Walden Waves is an AEO agency based in East London (Royal Docks, E16). We provide Answer Engine Optimisation services for businesses across London — from East London and Canary Wharf to the City, Shoreditch, and Greater London. We are one of the few specialist AEO agencies operating locally in East London.
What is the difference between AEO, SEO, and GEO?
SEO (Search Engine Optimisation) gets your website ranking in Google’s traditional search results. AEO (Answer Engine Optimisation) gets your business cited in AI-generated answers on ChatGPT, Gemini, Perplexity, and Google AI Overviews. GEO (Generative Engine Optimisation) specifically optimises your brand for large language models and generative AI systems. The most effective strategy for London businesses combines all three.
How do you get a business cited by ChatGPT or Gemini?
Getting cited by ChatGPT, Gemini, Perplexity, and Google AI Overviews requires three things: structured data and schema markup that AI can read, declarative content that directly answers questions your customers ask, and brand entity authority across the web including Google Business Profile, consistent citations, and recognition from authoritative sources. Walden Waves implements all three as part of our AEO service for London businesses.
How long does AEO take to work?
AEO works faster than traditional SEO for some signals and slower for others. Technical implementation — schema markup and structured data — can be indexed by AI systems within 2-4 weeks. Content citations in AI platforms typically take 4-12 weeks to appear. Brand entity building, which influences how AI systems perceive your business authority, is an ongoing process that compounds over time.
Is AEO replacing SEO?
No. AEO complements SEO rather than replacing it. Google’s traditional search results still drive significant traffic, and the authority signals that help you rank in Google also influence how AI platforms perceive your business. The businesses winning in 2026 and beyond are those investing in both — SEO for Google rankings and AEO for AI citation and recommendation. Walden Waves offers both as a fully integrated service for London businesses.
Do you offer AEO for East London businesses specifically?
Yes. Walden Waves is based in Royal Docks, E16, and we specialise in AEO for East London businesses looking to appear in local AI search results — including when customers ask ChatGPT or Gemini for recommendations of businesses in East London, Canary Wharf, Docklands, or the wider East London area. We are one of the only AEO agencies based in East London.
What platforms do you optimise for?
Walden Waves’ AEO service optimises for all major AI search platforms including ChatGPT (OpenAI), Google Gemini, Perplexity, Anthropic Claude, Google AI Overviews, Microsoft Copilot, and voice search assistants. Each platform has different signals and content preferences — we implement a strategy that covers all of them.
What is GEO (Generative Engine Optimisation)?
GEO stands for Generative Engine Optimisation. It is the practice of optimising a brand’s digital signals specifically for large language models (LLMs) — the AI systems that power ChatGPT, Gemini, and Claude. GEO focuses on building brand entity recognition, consistent information architecture, and authority signals that LLMs use to decide which businesses to recommend or cite in generated responses.
