The Google Ads Agency London Businesses Use to Turn Ad Spend Into Revenue
Walden Waves is a Google Ads and PPC agency based in East London (Royal Docks, E16). We manage Google Ads campaigns for businesses across London that deliver qualified leads, real sales, and a return on ad spend you can actually measure — without wasting a single pound of your budget.
101 Confirmed Appointments Hearology
A focused Google Ads strategy helped Hearology generate consistent appointment bookings for ear wax removal and hearing services. We combined high-intent search campaigns, location targeting and ongoing optimisation to connect the clinic with patients actively looking for treatment.
A results-driven SEO strategy built to increase iCare Dental’s visibility across competitive local search. By targeting high-intent dental keywords, strengthening location-focused SEO and optimising treatment pages, we helped the brand generate 1.16K organic clicks and 212K search impressions in just 28 days, reaching potential patients across Royal Docks, Croydon and London.
+35% More Qualified Leads iCare Dental
Our Google Ads campaigns helped iCare Dental reach more high-intent patients searching for dental treatments across London. By refining keyword targeting, ad messaging and conversion tracking, we increased qualified enquiries while making better use of the advertising budget.
We have been working on Hearology’s SEO to improve its local visibility, and the results are now showing. Hearology is ranking on Google’s 1st page for 5 key local searches: Ear Clinic, Ear Cleaning, Ear Wax Removal Near Me, Microsuction Ear Wax Removal, and Child Ear Cleaning—helping more potential patients find Hearology online.
8.1X Return on Ad Spend
By restructuring campaigns around high-converting search terms and optimising spend towards genuine booking intent, Hearology achieved a strong return from Google Ads. The strategy focused on driving measurable appointments rather than simply increasing clicks and traffic.
End-to-End Google Ads Management in London
We manage the full suite of Google Ads campaign types for London businesses — from Search and Shopping to Display, Performance Max, and YouTube. Every campaign is built around one goal: delivering a return on ad spend that justifies every pound you put in.
We build and manage Google Search campaigns for London businesses that appear at exactly the moment a customer is searching — with copy that converts them before they see a competitor.
We manage Google Shopping campaigns for London ecommerce businesses that put your products in front of high-intent buyers — with the right image, price, and bid to win the click.
We build and manage Performance Max campaigns for London businesses that use every Google channel simultaneously, with tight asset control and daily performance monitoring.
Not every customer converts on their first visit. Display and remarketing campaigns keep your London business in front of people who’ve already shown interest — warming them up until they’re ready to buy.
YouTube is the second-largest search engine on the planet and one of the most underused paid channels for London businesses. We create and manage YouTube Ads campaigns that build brand awareness and drive qualified traffic at a fraction of search ad costs.
We audit London businesses’ existing Google Ads accounts — finding the wasted spend, identifying structural issues, and showing you exactly how much revenue your current setup is leaving on the table.
PPC Gets You Traffic Now — Here's What Turns It Into Long-Term Growth
SEO to Own Google Rankings
Google Ads drives traffic the moment you switch them on. SEO builds rankings that keep delivering traffic after the ads stop. Run both with Walden Waves and get 40% off your combined monthly spend.
Meta Ads to Reach Customers
Google Ads captures demand. Meta Ads creates it. We run Facebook and Instagram campaigns that put your business in front of London audiences who don’t know they need you yet — but will.
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What London Businesses Say About Our Google Ads Management
Real Client Reviews from Businesses Across London
Meet the Google Ads Specialists Managing Your Campaigns
In-house. UK-based. Your dedicated account manager owns your campaigns from brief to daily optimisation — no offshore handoffs, no junior accounts.
Google Ads and PPC Questions — Answered Without the Spin
Are you a Google Ads agency in London?
Yes. Walden Waves is a Google Ads and PPC agency
based in East London (Royal Docks, E16). We manage
Google Ads campaigns for businesses across London —
from Canary Wharf and the City to Shoreditch,
Docklands, and everywhere in between.
How much does Google Ads management cost in London?
Google Ads management at Walden Waves starts from £800/month plus your ad spend budget. The management fee covers campaign builds, daily optimisation, monthly reporting, and strategy calls. We don’t take a percentage of ad spend — fixed fee, fully transparent. Book a free audit for exact pricing.
How quickly does Google Ads show results?
Google Ads can drive traffic and leads within 24-48 hours of launch. Campaigns typically need 4-6 weeks to exit the learning phase and reach peak performance. We provide weekly reporting so you can see exactly what’s happening at every stage.
What is ROAS and why does it matter?
ROAS stands for Return On Ad Spend. If you spend £1,000 on Google Ads and generate £4,000 in revenue, your ROAS is 4x. It’s the only metric that tells you whether your Google Ads are actually making money — not just generating clicks or impressions. At Walden Waves, every campaign is built and optimised around your ROAS target.
Do you offer free Google Ads audits?
Yes. We offer free Google Ads audits for London businesses — we review your current account structure, bidding strategy, wasted spend, and conversion tracking, then show you exactly what’s underperforming and what to do about it. No obligation. Takes about 30 minutes on a call.
What types of Google Ads campaigns do you manage?
We manage all Google Ads campaign types: Search, Shopping, Performance Max, Display, Remarketing, and YouTube Ads. We also set up and manage Google Local Service Ads for service-based London businesses. The right campaign mix depends on your industry, goals, and budget.
What's the difference between Google Ads and PPC?
PPC stands for Pay-Per-Click — it’s the broader
category of advertising where you pay for each click.
Google Ads is the most commonly used PPC platform.
When people search for a PPC agency in London,
they usually mean Google Ads management.
We also run PPC campaigns on Meta (Facebook
and Instagram), LinkedIn, and TikTok.
Do you work with small budgets or minimum ad spend?
We work with Google Ads budgets from £500/month
ad spend upward. Below that, the budget isn’t
enough to generate statistically significant
data for meaningful optimisation. We’ll tell
you honestly if your budget isn’t big enough
to achieve your goals — rather than take your
money and underdeliver.
